Britney Spears Announces Major Career Pivot That’s Over 20 Years in the Making
Britney Spears Announces Major Career Pivot That’s Over 20 Years in the Making
Hannah MalachSat, November 14, 2026 at 12:50 AM UTC
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Britney Spears in 2017.Credit: Getty ImagesThe Gist -
Britney Spears is getting into the accessories business.
She launched the website for her new jewelry brand, BTiny, on November 13.
“23 years in the making,” the homepage currently reads.
Britney Spears is switching gears after decades in the music industry. The singer, 44, has officially unveiled her next business venture.
On November 13, Spears launched the website for her new jewelry brand, BTiny. “23 years in the making,” the homepage currently reads. “Be the first to know when the wait is over.” Prospective customers can enter their emails to sign up for updates.
Britney Spears in 2019.Credit: Getty Images
Earlier this week, Page Six reported that Spears has been working on a “top-secret project” for the past year. “It’s a deeply personal project that both Britney and her fans have longed for for over 20 years,” an insider said. “It’s coming very soon!”
Spears was spotted in New York City last month, and according to another source, she wasn’t there “for fun.”
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Britney Spears in 2018.Credit: Getty Images
“She was there for business,” they told Page Six. “She’s been working nonstop to prepare for the unveiling, and she was in NYC for meetings about the project.”
In October, Spears treated her sons to a day at Dollywood. The pop star shared an Instagram photo from their visit to the Pigeon Forge, Tennessee amusement park, which saw Jayden and Sean towering over her.
Britney Spears with her sons Sean and Jayden in 2013.Credit: Getty Images
Spears—who shares her two kids with her ex-husband, Kevin Federline—went incognito in a blue face mask and mirrored aviator sunglasses. She opted for a denim miniskirt and white flip-flops, pairing them with a long-sleeved red-and-white striped button-up shirt.
“I didn’t know this place existed, so incredibly cool and exciting,” Spears wrote in the caption of her post, adding: “Dollywood is absolutely adorable!”
on InStyle
Source: “AOL Entertainment”
